Before beginning press outreach for a brand, there is always a series of steps that need to be met and structured to guarantee a press placement. I work with numerous clients that may not initially know of the specifications that press platforms look for before featuring a company. How do you know when your brand is… Continue reading 4 Tips to Prep Your Brand for Press
Let’s be honest, in this day and age businesses revolve around social media. If you have a website, but you do not have a blog, consider yourself on the B-List. One of the first things I ask a client when discussing their PR package is ‘Do you have a blog?’ Not only do blogs provide constant… Continue reading Business benefits of blogging.
Whether you are in business, representing the public, a model, an actress, a writer, an author, a philanthropist or even real estate agent, a headshot is a professional must-have. Some of you may ask, what is the purpose in having a professional photographer capture my headshot if I have a perfectly good camera phone? Save yourself… Continue reading Why entrepreneurs need a professional headshot.