business

Social Media Tips From Top Influencers

So what's the secret? 10K plus followers on Instagram, Facebook engagement, a strong brand identity - how do we get there and does it really benefit your business? Instagram influencers have become key targets for large and small-scaled companies in creating advertising campaigns and strategic promotions. We chatted with the top social media influencers in… Continue reading Social Media Tips From Top Influencers

business, by charissa lauren

The Truth Behind Digital Media

Welcome to the New Age, an age thrived in digital platforms. Recently, a friend of CLC's interviewed our team for a college assignment and put into insight a few differences that have occurred in our ‘New Age Media’. What has once been a print-driven industry, media and PR today is much more constant and complex due… Continue reading The Truth Behind Digital Media

business

Pittsburgh Professional Minds: A Social Movement

In the early twentieth century, Millionaires Row housed many well-heeled members of Pittsburgh’s high society. Our city was in it’s development prime and the home to many turn-of-the-century industrialists and financiers like Andrew Carnegie and Henry Clay Frick. These civic-minded individuals set out to increase job percentage while attracting the attention of thousands of immigrants… Continue reading Pittsburgh Professional Minds: A Social Movement

public relations

4 Tips to Prep Your Brand for Press

Before beginning press outreach for a brand, there is always a series of steps that need to be met and structured to guarantee a press placement. I work with numerous clients that may not initially know of the specifications that press platforms look for before featuring a company. How do you know when your brand is… Continue reading 4 Tips to Prep Your Brand for Press

public relations

Business benefits of blogging.

Let’s be honest, in this day and age businesses revolve around social media. If you have a website, but you do not have a blog, consider yourself on the B-List. One of the first things I ask a client when discussing their PR package is ‘Do you have a blog?’ Not only do blogs provide constant… Continue reading Business benefits of blogging.