business

5 Branding Tips We Can Learn From Chip and Joanna Gaines

Two of the most influential entrepreneurs making all the waves in recent years are prior HGTV stars, Chip and Joanna Gaines. If you haven't seen HGTV's Fixer Upper, prepare to be inspired. The show follows along two industry pros along with the mega-business they've built. Building the Magnolia Empire wasn't an overnight success but rather… Continue reading 5 Branding Tips We Can Learn From Chip and Joanna Gaines

business, by charissa lauren

The Truth Behind Digital Media

Welcome to the New Age, an age thrived in digital platforms. Recently, a friend of CLC's interviewed our team for a college assignment and put into insight a few differences that have occurred in our ‘New Age Media’. What has once been a print-driven industry, media and PR today is much more constant and complex due… Continue reading The Truth Behind Digital Media

public relations

4 Tips to Prep Your Brand for Press

Before beginning press outreach for a brand, there is always a series of steps that need to be met and structured to guarantee a press placement. I work with numerous clients that may not initially know of the specifications that press platforms look for before featuring a company. How do you know when your brand is… Continue reading 4 Tips to Prep Your Brand for Press

public relations

Business benefits of blogging.

Let’s be honest, in this day and age businesses revolve around social media. If you have a website, but you do not have a blog, consider yourself on the B-List. One of the first things I ask a client when discussing their PR package is ‘Do you have a blog?’ Not only do blogs provide constant… Continue reading Business benefits of blogging.

public relations

Why entrepreneurs need a professional headshot.

Whether you are in business, representing the public, a model, an actress, a writer, an author, a philanthropist or even real estate agent, a headshot is a professional must-have. Some of you may ask, what is the purpose in having a professional photographer capture my headshot if I have a perfectly good camera phone? Save yourself… Continue reading Why entrepreneurs need a professional headshot.