business

The Girl Boss Photographer You Should Know

Pamela Salai is known for putting others front and center as one of Pittsburgh’s premiere family photographers. Rarely is she put in the spotlight! Having the opportunity to work with Pam for my own maternity shoot, I wanted to chat about what goes on “behind-the-lens.” Her work is definitely captured in a unique light and… Continue reading The Girl Boss Photographer You Should Know

business

Social Media Tips From Top Influencers

So what's the secret? 10K plus followers on Instagram, Facebook engagement, a strong brand identity - how do we get there and does it really benefit your business? Instagram influencers have become key targets for large and small-scaled companies in creating advertising campaigns and strategic promotions. We chatted with the top social media influencers in… Continue reading Social Media Tips From Top Influencers

business, Uncategorized

Do’s and Dont’s of Personal Branding for Entrepreneurs

When it comes to branding yourself or your business, there are a few rules us PR professionals stick by. Working with entrepreneurs for nearly ten years, here are our top do's and dont's for personal branding in business. DO: 1.) DO have a professional headshot - or plenty. 2.) DO have a professional website that… Continue reading Do’s and Dont’s of Personal Branding for Entrepreneurs

business

5 Branding Tips We Can Learn From Chip and Joanna Gaines

Two of the most influential entrepreneurs making all the waves in recent years are prior HGTV stars, Chip and Joanna Gaines. If you haven't seen HGTV's Fixer Upper, prepare to be inspired. The show follows along two industry pros along with the mega-business they've built. Building the Magnolia Empire wasn't an overnight success but rather… Continue reading 5 Branding Tips We Can Learn From Chip and Joanna Gaines