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business

The Girl Boss Photographer You Should Know

Pamela Salai is known for putting others front and center as one of Pittsburgh’s premiere family photographers. Rarely is she put in the spotlight! Having the opportunity to work with Pam for my own maternity shoot, I wanted to chat about what goes on “behind-the-lens.” Her work is definitely captured in a unique light and… Continue reading The Girl Boss Photographer You Should Know

business

Social Media Tips From Top Influencers

So what's the secret? 10K plus followers on Instagram, Facebook engagement, a strong brand identity - how do we get there and does it really benefit your business? Instagram influencers have become key targets for large and small-scaled companies in creating advertising campaigns and strategic promotions. We chatted with the top social media influencers in… Continue reading Social Media Tips From Top Influencers

business, Uncategorized

Do’s and Dont’s of Personal Branding for Entrepreneurs

When it comes to branding yourself or your business, there are a few rules us PR professionals stick by. Working with entrepreneurs for nearly ten years, here are our top do's and dont's for personal branding in business. DO: 1.) DO have a professional headshot - or plenty. 2.) DO have a professional website that… Continue reading Do’s and Dont’s of Personal Branding for Entrepreneurs

business

5 Branding Tips We Can Learn From Chip and Joanna Gaines

Two of the most influential entrepreneurs making all the waves in recent years are prior HGTV stars, Chip and Joanna Gaines. If you haven't seen HGTV's Fixer Upper, prepare to be inspired. The show follows along two industry pros along with the mega-business they've built. Building the Magnolia Empire wasn't an overnight success but rather… Continue reading 5 Branding Tips We Can Learn From Chip and Joanna Gaines

by charissa lauren

Shop Small for the Holidays

Shop Small this Holiday Season with 10 Pittsburgh Boutiques Thanksgiving is creeping around the corner and before we know it, Christmas will be here. When I think of Thanksgiving, I have to admit it marks the beginning of the holiday season for me and I jump right into shopping mode. We've all shopped during Black… Continue reading Shop Small for the Holidays

Uncategorized

Retail Rush Bundle

Are you ready to promote your business during the biggest holiday shopping weekend of the year? We're bringing back the Retail Rush Weekend service bundle now throughout January 1st. info@charissalauren.com INCLUDES: SOCIAL MEDIA PROMOTION E-MAIL MARKETING BLOG PLACEMENT & PROMOTION PRESS OUTREACH IN HOLIDAY GIFT GUIDES HOLIDAY SALES STRATEGY MADE EASY So how does our… Continue reading Retail Rush Bundle

business, by charissa lauren

The Truth Behind Digital Media

Welcome to the New Age, an age thrived in digital platforms. Recently, a friend of CLC's interviewed our team for a college assignment and put into insight a few differences that have occurred in our ‘New Age Media’. What has once been a print-driven industry, media and PR today is much more constant and complex due… Continue reading The Truth Behind Digital Media

business, by charissa lauren

8 Must-Reads for a #GirlBoss

These brutal winter months may be viciously cold, but you can’t deny they’re the perfect months to catch up on your reading list. Cling to those books that will lift you, move you and ultimately shape you into the thriving gal you’re becoming! Entrepreneurs especially undergo an intense learning process when establishing and launching a… Continue reading 8 Must-Reads for a #GirlBoss

business

Pittsburgh Professional Minds: A Social Movement

In the early twentieth century, Millionaires Row housed many well-heeled members of Pittsburgh’s high society. Our city was in it’s development prime and the home to many turn-of-the-century industrialists and financiers like Andrew Carnegie and Henry Clay Frick. These civic-minded individuals set out to increase job percentage while attracting the attention of thousands of immigrants… Continue reading Pittsburgh Professional Minds: A Social Movement

public relations

4 Tips to Prep Your Brand for Press

Before beginning press outreach for a brand, there is always a series of steps that need to be met and structured to guarantee a press placement. I work with numerous clients that may not initially know of the specifications that press platforms look for before featuring a company. How do you know when your brand is… Continue reading 4 Tips to Prep Your Brand for Press

public relations

Business benefits of blogging.

Let’s be honest, in this day and age businesses revolve around social media. If you have a website, but you do not have a blog, consider yourself on the B-List. One of the first things I ask a client when discussing their PR package is ‘Do you have a blog?’ Not only do blogs provide constant… Continue reading Business benefits of blogging.

public relations

Why entrepreneurs need a professional headshot.

Whether you are in business, representing the public, a model, an actress, a writer, an author, a philanthropist or even real estate agent, a headshot is a professional must-have. Some of you may ask, what is the purpose in having a professional photographer capture my headshot if I have a perfectly good camera phone? Save yourself… Continue reading Why entrepreneurs need a professional headshot.