Becoming Pittsburgh’s “go-to girl” in fashion, entertainment and events, Charissa Lauren combined her natural talent in coordinating and writing and founded her first PR company in 2012, at age 22. Using her first-hand experiences to position creative professionals publicly, the company has worked with several leading events and has secured clients nationally and internationally. Devoted to growing the industry locally, she chose to keep the company local, “Working in the industry, I’ve seen true struggle for fashion or beauty brands starting out simply because they were not New York or LA based. I wanted to change this,” Charissa is quoted in an interview with PR Couture. She has been named a finalist for the Entrepreneur of the Year Award by Stiletto Women in Business, nominated for the Athena Young Professional Award, a recipient of the Jefferson Award for Public Service, nominated for Yahoo! Women Who Shine and honored by Pittsburgh Magazine’s Women in Business Spotlight.
An on-stage background in theater, pageants and modeling introduced her to the fast-paced industries of fashion and entertainment where she worked with companies Victor’s International Modeling Agency, Barbizon Model & Talent as a Junior Agent and Acting Instructor, The Talent Group, Miss Pennsylvania USA, the Fashion Board at The Mall at Robinson and Nancy Mosser Casting. While working on the set of blockbuster films Adventure Land, She’s out of my League, The Perks of Being a Wallflower, Zac & Miri, and Jack Reacher, Charissa quickly fell into production.
After familiarizing herself with the business from a casting and scouting perspective, she began to coordinate shows for Pittsburgh Fashion Week where she became acquainted with the local fashion, music and entertainment scene. Coordinating Pittsburgh Fashion Week’s “stand-in-room only” opening shows for three years, she considers the experience as one that really put Pittsburgh artists on the map. “This event can create jobs for designers and give them the opportunity to pursue a career in this industry without having to go to New York,” Charissa is quoted by Pittsburgh Tribune Review.
Extending her resume, Charissa began to pursue her passion for writing. Initially beginning with a Senior Market Editor position with local magazine Front Row Monthly, she has since been published with DisFunkshion Magazine in bookstores nationwide, Mod City Magazine, Miss A Magazine, Maniac Magazine, Modern Latina, Hello Perfect, Girl Talk HQ, Girl Zone and Women in PR. (See Published Page). While writing she’s covered dozens of events, including New York Fashion Week, and interviewed hundreds of inspiring business owners, designers, celebrities and artists. Within her portfolio she was privileged to meet and interview names such as Lauren Conrad, Mario Lopez, Arden Cho, Whitney Port, Willow Shields, Tom Cruise, Ryan Reynolds, Kristen Stewart, Alexa Vega, Austin Butler, Betty White, Jes, Seth Rogan, Joe Maganiello, Ashley Rickards, Emma Watson, and The 1975.